So, not going to lie, I’m a sucker for this thing we are seeing everywhere called “aesthetic.” There’s a type of content out there that revolves around this and honestly, I wouldn’t say there’s any practical value, story, emotion or so forth. BUT what pulls me in is how it’s actually pleasing to look at. Etsy does this well and has pulled me in and holding on until they empty my wallet. If you don’t know what Etsy is or know too much about it, Etsy is a P2P (peer-to-peer) e-commerce site and app with a specialty in handmade and vintage items and supplies along with some unique factory-manufactured items. There is something for everyone there and if you can’t find exactly what you’re looking for, many sellers offer custom items as well! I’m not sure if this applies to anyone else, but just looking at their social media is giving me all sorts of ideas of decorating my apartment, Christmas gifts to give and the occasional “aww.” Now to me, that has practical value and emotion but that could just be me! Who knows! It could also just apply to those who are like me and find value in this type of content. But! Their blog DOES have practical value as it offers many posts under a plethora of topics such as gift guides, DIY’s, decorating ideas, wedding planning and much more. Shown below are a variety of some of the posts you can come across on their blog. Honestly, I didn’t really know much about their blog until I started writing this so now I have a new blog to binge read and will probably go broke over trying to redecorate my apartment.
The social media site that Etsy definitely strives on is Pinterest as that is exactly what Pinterest is all about. On their Pinterest, you can find just about anything you need and any idea. Entertaining, pets, gifts for him, inspiring workspaces…it’s all there! It is constantly updated with new content added all the time. You can easily spend all day scrolling through their thousands of posts. And on top of the content that the posts are linked to, even the photos themselves are so aesthetically put together that it just screams “look at me!” in a minimalistic way. I actually started going through and observing their Pinterest posts and compiled my own list of DIYs I want to try out in the future. I also got some Christmas ideas for Dad! Shown below are some examples of their Pinterest boards you can spend all day searching.
Next social media site I want to go ahead and take a look at is YouTube. For a company that excels at DIY content, you can bet they have a great YouTube channel. Their YouTube is so interesting to go through and has so much to watch. You have your classic DIYs and how-tos but there’s also a playlist for how to get started on Etsy as a seller, the processes sellers go through to make their items and more. The videos themselves are done in such a professional manner that are compelling to watch. You can also tell they know their audience 100%! Everything they post appeals to the typical Etsy user. From upcycling to raspberry cosmos, they’ve reached their target demographic extremely well which is comsehting I can’t say about many companies who try too hard to appeal to every person out there and losing touch with their main demographic. They constantly appeal to the latte-loving, aesthetic and vintage connoisseur of the world. Check out one of their YouTube videos below about what makes Etsy, well, Etsy and if you’re like me, you’ll be hooked.
Granted, they could update their YouTube more often as they’ll go through spurts of uploading multiple video of the same topic, then nothing for a while. I personally like to keep exploring new videos and new ideas so it would definitely be nice if they kept up with that. At least I have Pinterest which is constantly updated!
Overall, Etsy’s social media is fabulous and makes me want to start crafting and even open up my own Etsy store! What shall it be? Cat sweaters? Macrame jewelry? Time to keep searching Pinterest until I get an idea! #Brainstorming
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